Video is a great way to engage your audience and promote your brand
Shooting and editing a great event video doesn’t have to be complicated or expensive. But how do you make an event video that’s worth watching? Here are 7 tips to get you started.
1. Plan Ahead
The key to any successful video production is planning. Before you start filming, take some time to consider what story you want to tell and what overall message you want your video to communicate. Who is your target audience? What kind of tone do you want to set? What are your objectives for the video? Answering these questions will help you determine the style, structure, and content of your event video.
2. Keep It Short and Sweet
No one wants to watch a long, drawn-out video. The average attention span of a person is only 8 seconds, so you need to make sure your video is under 2 minutes. If you can keep it under 1 minute, even better!
3. Start With a Bang
You only have a few seconds to make a good first impression—so make them count! The beginning of your event video is crucial in determining whether or not people will stick around to watch the rest of it. Grab their attention right off the bat with an interesting story, an emotional pull, or even just a really cool visual effect.
4. Tell a Story
A great event video doesn’t just show people what happened, it tells them a story. No matter what kind of event you’re covering, there’s always a way to tell a story about it. And when you do, people will be more likely to connect with the video and remember it long after they’ve finished watching.
5. Use Engaging Visuals
In addition to telling a story, another way to keep people engaged with your event video is to use engaging visuals throughout. This could include using creative camera angles, filming in slow motion, or adding graphics or animations. Basically, anything that makes your video more visually interesting will help keep people’s attention focused on it.
6. Use Music Wisely
Music can set the tone for your event video and help engage the viewer’s emotions. Be careful not overdo it with the music, though, as too much can be distracting.
7. Include a Call-to-Action
Last but not least, don’t forget to add a call to action at the end of your event video! Whether you want people to visit your website, sign up for your newsletter, or follow you on social media, be sure to include a call to action so that people know what you want them to do next.